2022 Airbnb Update: Categories
Now there is much to unpack here with the rollout of the new UI of Airbnb. They are using AI to generate listings for the user.
This means they are highlighting what features your property has and showcasing them (pools for pools, beaches for beaches, etc.)
Here are five tips so you don’t get lost in the fray.
Your title listing needs to be specific i.e. use the keywords in the categories and show some pizazz in the title.
The more information you can provide in the listing description the better (make it adjective rich and neat).
Look at the categories and make those photos POP in those categories. Yes, hire a professional.
If you have a view, a pool, and you are next to a national park, try showcasing each amenity and track where it gets you in the categories. Listing title should include all three.
Provide exponential value! If you didnt allow dogs, allow dogs. If you don’t have a pool in the desert, add a cowboy pool. Get creative. I know guys that offer golf carts at their Airbnbs. Golf carts.