Differences Between the Airbnb ‘Guest Favorite’ Badge and ‘Superhost’
Welp another rollout from Airbnb, but don’t worry we at Mr. Rose can help clarify.
Differences Between Guest Favorite and Superhost Status:
Listing vs. Host Level:
Guest Favorite: This badge is awarded to individual listings, not to the host’s overall account. It’s based on specific guest experiences at a particular property.
Superhost: This status is awarded to the host’s entire account, recognizing the host’s overall performance across all their listings.
Criteria:
Guest Favorite: The badge is based on a combination of high guest ratings (above 4.9 stars on average), a significant number of positive reviews (at least five), and a track record of reliability (with Host cancellations and quality-related issues being very low, around 1% on average).
Superhost: This status requires a minimum number of completed trips (10 trips or 3 reservations totaling at least 100 nights), a high response rate (90% or higher), a low cancellation rate (less than 1%), and a high overall rating (4.8 or higher).
Update Frequency:
Guest Favorite: The badge is updated daily, offering a dynamic and current reflection of a listing’s standing with guests.
Superhost: The status is evaluated quarterly, making it a less frequent but more stable indicator of host quality.
Why “Guest Favorite” May Eclipse “Superhost” in Search Results:
Visibility: In search results, the Guest Favorite badge is displayed prominently, making it a clear and distinct sign of excellence for that specific listing. It’s designed to catch the eye of guests browsing through numerous options.
Specificity: While the Superhost status is a broad indicator of a host’s overall quality, the Guest Favorite badge is a direct endorsement of a particular listing’s excellence. This specificity can be more influential when guests are comparing similar options.
Superhost as second best: If a listing is a Guest Favorite and the host is a Supethost, then it is the Guest Favorite badge that is displayed in results If a listing does not qualify for “Guest Favorite” but its host is a Superhost, then the Superhost is displayed in search results.